

In a September 2019 livestream on Instagram, Del Rey announced that the album was almost named Bird World. In September 2018, Del Rey revealed that the album was nearly complete, and that she had recorded eleven tracks for it. Del Rey confirmed she had been working on songs including one titled "Bartender", but did not know if it would be featured on an album. To promote the album, Del Rey embarked on a concert tour, titled The Norman Fucking Rockwell! Tour.ĭel Rey announced she had begun working on a follow up material to 2017's Lust for Life in January 2018. It was listed by several publications as one of the best albums of the decade, and in the years following its release, of all time. Norman Fucking Rockwell! received widespread critical acclaim, and was nominated for Album of the Year at the 62nd Annual Grammy Awards, while the title track was nominated for Song of the Year. The first singles from the album, " Mariners Apartment Complex" and " Venice Bitch", were released in September 2018, followed by " Hope Is a Dangerous Thing for a Woman like Me to Have – but I Have It", " Doin' Time", " The Greatest", and " Norman Fucking Rockwell" in 2019. The title of the album is a reference to the painter and illustrator Norman Rockwell. Musically, Norman Fucking Rockwell! features a soft rock sound consisting of psych-rock jams and piano ballads, and features references to various classic rock artists.

The album was primarily produced by Del Rey and Jack Antonoff, with additional contributions from Zach Dawes, Andrew Watt and longtime Del Rey collaborator Rick Nowels. It was released on August 30, 2019, by Polydor and Interscope Records. Norman Fucking Rockwell! is the sixth studio album by American singer-songwriter Lana Del Rey. " Hope Is a Dangerous Thing for a Woman Like Me to Have – but I Have It".
